Q and A with Alessandro Cruz, Celest’s Creative Director

  • martinvr

  • time June 6, 2014

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Q and A with Alessandro Cruz, Celest’s Creative Director

What good does graphic design do to the world
Design can influence small behavioural shifts that inch by inch can amount to a major change when multiplied. And that can be a powerful mechanism.

They also say a picture’s worth a thousand words… a picture can instantly touch you, it can touch your senses, through pictures you can instantly get the message.

What is the value to graphic design to entrepreneurs
Design covers much more than just the outward appearance of products or the graphic elements of things such as your website, packaging and marketing materials. It plays a part in nearly every aspect of what most businesses do.

Design can be a powerful means of retaining customers and positioning your business for a move into new markets. Also, it opens up valuable opportunities for businesses. Its importance is often underestimated, but good design can bring some significant return that can turn your customers’ needs and preferences into innovative and competitive products/services that are suitable for your market. Not only that, but design can also be used to make your business processes more efficient and strengthen your offer.

What gives you the greatest joy in the work that you do?
Ever since I started my design adventure, I still get the same feeling of excitement from creating something new. I always look forward to releasing a new piece of work and showing it around to get feedback from my peers, it helps push you forward. I also get satisfaction from thinking about how lucky I am to be doing what I like as a career.

How do you balance of making something look good and designing for the practical?
In my point of view, a good look design is equally important and is closely woven together with practical design. Usually, customers perceive an aesthetically pleasing item as more usable than less attractive items. However, to say that projects should only look good is a fundamental mistake. Good looking design does not replace practical design. The aesthetic and practical are both important components of a successful project and must work together in balance.

If you are looking at ways that can help drive revenue and profit, feel free to give us a call for a casual chat on 1300 235 378.

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